The leader of sourcing and farm-based quality control is our partner, Jorge William. Jorge has a lifetime of experience and knowledge that has put him in a strong position within the coffee industry.

He believes that together we are greater than the sum of our parts. He creates an environment where farmers who work within his land can benefit not only economically but also socially through the exchange of knowledge, raw materials, and infrastructure. Also, it is an excellent generator of employment and labor diversity, because not only people from his community work on his farms but also from different parts of the country.

Jorge William not only manages coffee from his own farm but also has created a buying center that allows him to purchase coffee from his neighbors and serve larger contracts. In this model not only do the producers who contribute receive higher prices but also receive their payment immediately which is essential for their continued livelihood.

His main specialty is Traditional Colombian Coffee and Castillo with the added value of skilled agronomic management and personalized quality assurance in each stage of the coffee production in order to continue with the essence of each coffee bean from the milling until it is delivered to the customer. This specifically means that the farm manages aspects such as weeding, soil nutrition, and pest management practices.

This coffee represents the traditional hard-working mentality that is iconic across Antioquia. People that are from Antioquia are referred to as “paisas” and they traditionally have to overcome adversity whether it be climate, infrastructure, or social challenges. This hardworking paisa culture can be experienced through the traditional notes of chocolate, sugarcane, and orange within the cup.

With this Coffee we Impact the Following SDGs:

Jorge William seeks to reduce inequalities through formal employment generation

Location 

Want to try them? Order your sample package by emailing jennifer@thosecoffeepeople.com