Download Our Ultimate Checklist To Starting A Coffee Brand

The coffee market is enormous. Last year, the world exported 10 billion kilos of coffee, and about 7% of that came from Colombia. However, this amount is mostly commercial coffee.

Speaking specifically on the specialty coffee market, specialty coffee is differentiated products with premium qualities and more responsible production methods. The segment grows between 12 and 15% in comparison to the estimated 5% growth of the general coffee market. 

Built for private label businesses, entrepreneurs and dreamers ready to build a standout coffee brand, without needing to roast a single bean.

BUILD THE BRAND, SKIP THE ROASTER

Is It A Good Idea To Open A Coffee Business In My Area?

Before you decide to open a coffee shop or coffee brand you need to understand why is it or isn’t a good idea, depending where you are located, possible clients and their needs, to do it.

Who Should I Work With?

Having a café or a coffee brand demands a lot of work, you can’t do everything and you need to identify the activities you’ll need help with and then how to select the right allies.

What Coffee Is Your Target Market Really Looking For?

Are your clients looking for the best value for money? Are they looking for a good story or experience behind it? Are they willing to pay a premium for coffee that was sustainably grown and sourced?  

You don’t need a roasting machine to build a powerful coffee brand.

With global demand for high-quality, branded specialty coffee growing rapidly, the private label model is booming. It’s faster to launch. Easier to scale.

And more focused on what matters most to your customers: brand experience, quality, and consistency.

This guide is your roadmap to launching a coffee brand that stands out. Whether you’re entering retail, selling online, or launching a subscription box, this checklist helps you make the right calls from day one.

Each section includes real-world examples—one brand that did it right and one common mistake to avoid.

Also Included in the Ebook is:

Starting a coffee brand as a small business can be an exciting opportunity, but knowing where to begin is key. Focus on the essentials: research your target market, build relationships with quality coffee suppliers, and create a strong brand identity that sets you apart.

From sourcing premium coffee beans to developing a marketing strategy, these steps will help you establish a solid foundation for your business. With the right planning and execution, your small coffee brand can thrive in the competitive specialty coffee market.

Having problems downloading the ebook? Just email inquiry@thosecoffeepeople.com and we’ll send you a copy

Also Included in the Ebook is:

Where are you in the process of opening your own café or coffee distribution center? If you are already in the final steps and ready for a free consultation with us, please send us an email to inquiry@thosecoffeepeople.com or send us a WhatsApp or iMessage to: +57 350 8686720.